Saturday, August 31, 2019

Microsoft Corp.’s Pricing Policies Essay

Executive Summary This case study focused on the Microsoft Corporation and charges made by their competitors, the Federal Trade Commission, and the Department of Justice of antitrust violations and a monopoly of the computer operating systems and applications software, software development tools (e.g., programming language software), and hardware peripherals (e.g., Microsoft Mouse) that Microsoft specializes in. It focused on numerous issues that would lead one to believe that Microsoft was in fact monopolizing the entire industry they were in. . In order to adequately discuss and analyze the issues of this case, I have broken this paper up into four separate sections. Section 1 – Key Terms & Concepts: Description of the key terms & concepts that pertain to this case Section 2 – The Case Against Microsoft: Identify the facts and information that support my case against Microsoft Section 3 – The Defense of Microsoft: Identify certain facts and information that support a defense of Microsoft Section 4 – Discussion: What I have learned from the case After reading this case study, I went back to the email that I received from you and went over the questions that you suggested we consider. The first question was: If you were the DOJ how would you build a case against Microsoft or a dominant leader? I will attempt to do this in Section 2 – The Case Against Microsoft. The second question was: If you were Microsoft how might you defend yourself against DOJ claims? I will cover this in Section 3 – The Defense of Microsoft. I will attempt to show why it was very necessary for the DOJ to bring a case of monopoly and antitrust violations against Microsoft. In doing this, I will attempt to put myself into Microsoft’s shoes and defend their claims that they have not created a monopoly. Section 1 1. Key Terms & Concepts The reason I decided to include these terms and concepts was to make it easier for me to write this paper and use certain terms without describing them each time I used them in my paper. Department of Justice, Antitrust Division: The Assistant Attorney General for Antitrust, a presidential appointee, ran the Antitrust Division of the DoJ. When the Division thought the evidence was sufficiently persuasive, it brought criminal charges. The Division also entered into negotiations with businesses to end litigation in exchange for consent decrees in civil cases, or nolo contendere (no contest) please in criminal cases DOJ: Department of Justice: The United States Department of Justice (DOJ) is a Cabinet department in the United States government designed to enforce the law and defend the interests of the United States according to the law and to ensure fair and impartial administration of justice for all Americans (http://en.wikipedia. Org /wiki / United_States_Department_of_Justice) DOS: Disc Operating System FTC – Federal Trade Commission: The FTC enforces federal antitrust and consumer protection laws by investigating complaints against individual companies initiated by consumers, businesses, congressional inquiries, or reports in the media (http://en.wikipedia.org/wiki/Federal_Trade_Commission) ISVs: Independent Software Vendors MS-DOS: Microsoft Operating Systems NDAs: Non-disclosure agreements OEMs: Original Equipment Manufacturers OS: Operating Systems PC: Personal Computer Sherman Anti-Trust Act: it made illegal any form of contract or combination between entities in regards to trade and commerce that would have the effect of restraining trade. And it also put responsibility on government attorneys and district courts to pursue and investigate trusts http://en.wikipedia.org/ wiki/ Sherman _ Antitrust_Act) The Clayton Act of 1914: The Clayton Act was designed to prevent monopoly in the beginning rather than to remedy its effects. To accomplish this goal, Congress authorized antitrust prosecutions whenever business practices â€Å"may†¦substantially lessen competition or tend to create a monopoly in any line of commerce, in any section of the country.† Section Two of the act forbade sellers from discriminating in price – selling goods of like grade and quality to different buyers at different prices – when such differences were neither cost justified nor necessary to â€Å"meet competition.† Section Three limited the use of tying and â€Å"exclusive dealing† contracts. Tying contracts required purchasers or leases to acquire a second, separate product in order to obtain the desired product. Exclusive dealing contracts obliged a purchaser or lessee not to deal in products of competitors Vaporware: is software or hardware which is announced by a developer well in advance of release, but which then fails to emerge, either with or without a protracted development cycle. The term implies deception, or at least a negligent degree of optimism; that is, it implies that the announcer knows that product development is in too early a stage to support responsible statements about its completion date, feature set, or even feasibility (http://en.wikipedia.org/wiki/Vaporware) Section 2 2. The Case Against Microsoft In order to make my case against Microsoft and prove that they are most assuredly in violation of monopoly and anti-trust regulations, I will answer the following questions: 1. Is this a case of monopoly? 2. Is this case a violation of the Sherman Anti-Trust Act? Is this a case of monopoly? When I began considering my approach to this paper, I first thought about situations where I was absolutely sure I had been the â€Å"victim† of a monopoly. In order to do this, I first had to make sure that I fully understood exactly what a monopoly was. The American Heritage ® Dictionary defines a monopoly as â€Å"Exclusive control by one group of the means of producing or selling a commodity or service†. In simpler terms, I have always thought of a monopoly as a big corporation doing its best to â€Å"screw-over† the little guy (A.K.A the customer) by doing its best to make as much money as possible. The first situation that came to mind when I thought of a monopoly was how the Comcast cable company had a virtual strangle-hold on the cable service in my home’s area. Since they had â€Å"exclusive control †¦of the means of producing or selling a commodity or service†, in this case they were the only cable provider in our area, you were forced to settle for Comcast’s service unless you had satellite television or you were willing to settle for the wonderfully fuzzy reception from the antiquated â€Å"rabbit ear† antennas of years past. As a result, we unfortunately had to deal with Comcast’s horrible service and always rising rates. Luckily for us, another competitor came in to the picture when WOW! (Wide Open West Internet-Cable-Phone) set up service in our area. We switched cable providers almost immediately and we couldn’t have been happier. They have provided excellent customer service and their rates are consistently lower  than Comcast’s. As a consumer, we definitely benefited from the increased competition and eventual abolishment of the cable company monopoly in our area. With that out of the way, I was forced to look at whether or not Microsoft had a monopoly in their particular industry. Based on the information in this case, I cannot say that Microsoft has a monopoly on any single entire industry. Do they dominate the majority of endeavors that they choose to participate in? Of course they do. Just look at some of these numbers: As you can see from Table 1, Microsoft dominates the market shares of suite software in the United States. The only problem with these numbers is the fact that they are limited in their time range. In my experience, three years is a long enough time to make an approximate forecast for future happenings, from a financial standpoint. However, that is from a transportation and supply-chain perspective where the main variable happens to be the customer’s shipping fluctuations. In a volatile and constantly evolving market such as software development, these numbers could sway tremendously with the introduction of a new and sought after product or changes in consumer wants and desires. Table 2 shows the financial numbers of Microsoft and three of their competitors: This also tells a lot about Microsoft’s market dominance, but this time from a financial standpoint. Two things that stand out to me in this table are the fact that Microsoft has almost twice as much net revenue than their nearest competitor (Microsoft has 4,649 and Novell has 1,998). The second thing that jumped out to me is the fact that all of the competitors show an increase in net revenue from 1984 to 1994. Based on the growth of Microsoft’s competitors (which there are more than one), I feel confident in saying that Microsoft does not have a monopoly in their industry. They do not meet the standard set forth by the simple definition in the dictionary of â€Å"Exclusive control by one group of the means of producing or selling a commodity or service†. As you can clearly see from the tables, Microsoft  does not have exclusive control of the means of producing or selling a commodity or service. However, Microsoft does in fact hold a monopoly on many other counts, one of which is that Microsoft Windows, the Microsoft OS, is installed on most personal computers that can be purchased from Dell, Hewlett Packard, Compaq, and the like. Because this OS comes pre-installed, we as the consumers do not have much of a choice and there is not much of an alternative for us to go with unless we want to switch to an Apple Macintosh OS. Although Microsoft isn’t a natural monopoly in the classically defined or economic sense that I’ve identified above, it is a natural monopoly in the land of cyberspace. Microsoft is the path of least resistance for government, consumers, and programmers alike. Microsoft may have many faults, but they make a lot of things easier too. Most of us are willing to accept a monopoly such as Microsoft has for increased convenience and usability. Microsoft is a one-product company, no matter how it may sometimes appear. Their success is fundamentally due to the success of Windows. It rose to power with one product, and it resides there because of the success of that product. Unfortunately for us, this is not only the best product on the market, it is the only true alternative for us to use. In my book, regardless of the textbook definition, this constitutes a monopoly by Microsoft. Is this a case a violation of the Sherman Anti-Trust Act? As I stated in Section 1, the Sherman Anti-Trust Act makes â€Å"illegal any form of contract or combination between entities in regards to trade and commerce that would have the effect of restraining trade†. Based on this case and the readings from week #7, there is proof that Microsoft did violate the Sherman Anti-Trust Act, particularly Sections 1 and 2 of the Act. Section One prohibited contracts, combinations and conspiracies â€Å"in restraint of trade† while Section Two outlawed monopolies and attempts to monopolize. Microsoft violated the Sherman Anti-Trust Act by illegally using its market power to restrain trade in the high tech industry. A filing from the DOJ on December 19, 1999 stated that â€Å"Microsoft engaged in illegal conduct in five separate ways: * by tying browser sales to sales of the operating system; * by using its market power to illegally maintain a monopoly; * by attempting to monopolize the browser market; * by imposing exclusive dealing arrangements between itself and Internet service providers and/or developers; and * by imposing first boot-up and screen restrictions on computer makers.† http://news.com.com/2100-1001-233992.html The DOJ filing in December of 1999 shows exactly why Microsoft was in violation of the Sherman Anti-Trust Act. Some of the things that Microsoft has done that clearly violate the act include, but are certainly not limited to: Microsoft customers upgrading their copies of Microsoft Office at the Microsoft website, but using the competition’s web browser, are greeted with a message insisting on the use of MSIE for the â€Å"full edition† of the update. On November 18, 1998 the digital greeting card company Blue Mountain Arts discovered that beta versions of Microsoft’s Outlook Express (which comes free with Internet Explorer) were automatically filing Blue Mountain’s e-mail greeting cards into the â€Å"junk† folder rather than the â€Å"inbox.† Shortly afterwards, Blue Mountain Arts discovered that Microsoft’s WebTV service was blocking their e-mail greeting cards as well. When the courts ordered Microsoft to ship Windows without an integrated Internet Explorer, the company â€Å"complied† by offering a non-functional version of the OS, claiming that the browser was now so completely  integrated into Windows to remove it was tantamount to â€Å"breaking† the operating system. -All three of these examples were taken from the following website: http://www.vcnet. com /bms/departments/dirtytricks.shtml To summarize, I’ve identified the following facts: Microsoft does have a monopoly in their industry Microsoft did violate Acts 1 and 2 of the Sherman Anti-trust Act It is convenient for Microsoft to say that their success is solely based on them being able to produce good products. Although they do devote extraordinary resources to improving their technologies, they also work diligently to stifle growth and in-roads from their competition. Section 3 3. The Defense of Microsoft – I am not going to spend a great deal of time attempting to defend Microsoft. They have spent millions and millions of dollars working tirelessly to do it themselves. Furthermore, I firmly believe that they have established a monopoly and that this monopoly serves to futher one parties interests: Microsoft’s. However, I did some research online and came up with the following paragraph from an article titled â€Å"The Microsoft Antitrust Suit† written by Peter Tracey. In it, he wrote â€Å"The persecution of Microsoft is an assault on the free market, and on the intelligence of the American people. It is the result of long-held envy by Microsoft’s competitors, including Netscape and Oracle. It is in violation of the constitution, being both ex post facto and vague (Getman). The governments persecution of Microsoft should be stopped, moreover, the antitrust legislation that has exposed business to unfair and unreasonable practices should be repealed.† (http://www.levelthreesolutions.com/ peter/msantitrust.html) In Microsoft’s opinion, the government should not get involved in determining what means a company uses to produce their products. They feel that they have been able to succeed through hard work, tenancity, and superior products. Although it may be â€Å"unfortunate† for their competitiors, Microsoft feels that â€Å"if you can’t stand the heat, stay out of the kitchen.† In essence, Microsoft makes the most money doing what they do by taking solid ideas from other people, such as the Disc Operating System, and making them better. Microsoft doesn’t monopolize the industry. They simply work harder, take risks, and capitalize where other companies have floundered. Section 4 4. Discussion – Before I discuss this particular case study, I must tell you that I have always been a big fan of Microsoft and Bill Gates. I have enjoyed the relatively cheap cost of Microsoft’s software such as Microsoft Excel and Word. I have also felt that with each successive upgrade of these products I have only been able to improve my performance both at work and school. I also thought it was impressive that Bill Gates could take his ideas, push forward with his undefeatable will, and become one of the richest people in the entire world. However, this case study and the analysis that I’ve done with it has really opened my eyes to the â€Å"seamy† side of Microsoft and Bill Gates. I was so moved by this case that I even went and downloaded one of Microsoft’s few internet browser competitors, Netscape, to compare it’s product with Internet Explorer. When my wife asked me what my paper was I about I told her it was about Microsoft and whether or not they were a monopoly in the industry. Her very quick and wry response said it so perfectly: â€Å"Duh, of course they are. Even I know that.† I think this says it all so succinctly. Do I think Microsoft needs to be disbanded or separated in to two different operating companies? Not really. Like I said before, I enjoy Microsoft’s products and I use them constantly. In fact, I am writing  this paper using one of Microsoft’s products, Microsoft Word. I just honestly think that fair competition and a level playing field for Microsoft’s competitors would only benefit the consumer in the long run. More people with new insights will be given the chance to expand the technology already in place. Too many companies are skittish about taking on Microsoft because of the monopoly and the fear of being annihilated. Finally, I have learned that cases of anti-trust and monopoly are not always as clear cut as one may think. I always thought that Microsoft had a clear monopoly and that there was nothing any of us could ever do to remedy it. I also really didn’t care as long as they continued to improve Windows and the accompanying Office Suite. I can see now that competition in all economic arenas, whether it is cable television or fast-food or computer software, is important, no vital, for lower prices and increased technological growth.

Friday, August 30, 2019

Public School System Essay

Abstract The public school system in America is a topic that is surrounded by great debate. There are many questions that surround this topic. The research question for this paper was, is the public school system failing to prepare our children for the future? And, what solutions are available if the system is failing? The methodology the researcher used in this paper was literature review, and he also conducted an interview with someone working in the field. In this paper the researcher explains how the public school system is failing to prepare our children for the future. The paper also explains how the teaching styles are out dated. The researcher also explains the solutions that are already in place and the possible solutions for the future. Introduction For several decades, the public school system has been a topic of great debate. There are many questions surrounding this topic, such as: Is the public schools system failing to prepare our children? Who should make the curriculum? Who should make the policies? And what role and say do the parents have in their children’s education? These are just a few examples of the questions that may come up with the topic of public education. This topic is important to me because of the diverse educational background I come from. I started out my educational experience in regular classes and then was moved to advanced classes and finally, after failing, I ended up at an alternative school. That is why I ask the question, is the public school system failing to prepare our children for the future, what are the problems, and if it is what is being done to fix it? Due to my educational background I do believe that the public school system is failing to prepare our children. I also believe there are many contributing factors, such as, the school staff, the government, the teachers union, and even the parents. I also believe that there are many ways to fix the system, like new union and staff rules, changing the curriculum, and involving more educators than politicians when forming policies. This topic is important for all children in the U.S. public school system, because if the system is successfully improved, their learning experience will be greatly enhanced. It will also benefit the teachers, because they will have the opportunity to truly serve the community rather than just going to work. This has become a very complex topic but after reading the research ahead you will see that the answer is relatively simple. Review of Literature There is an idea that our public schools are failing to prepare our children for the future. This future could be four year college, technical school or directly into the work place. It is the job of our public schools to prepare each student for all of these futures. However, it seems that the idea that their failing has become the reality and it is a concerning thought that America is producing children less prepared for the world than are other countries. The National Center for Education conducted a study in 1995 involving students from forty one countries. They tested skills in math and science for students in fourth, eighth, and twelfth grades. What they found at the fourth grade level was that the students were above the international average in mathematics and science. At the eighth grade level they found that the students scored below the international average in mathematics, but above the average in science. At the twelfth grade level they found that the students scored below the international average among the lowest of the participating nations. (Calsyn, Gonzales, & Frase, 1999) This seems to be the trend with our students in America. They tend to level off instead of advancing like students in other nations. Part of this problem is due to the teaching that the students receive. This is described in the 1995 study by the National Center for Education; â€Å"eighth grade U.S. mathematics teachers’ typical goal is to teach students how to do something, while Japanese teachers’ goal is to help students learn how to do something and also understand mathematical concepts so that they can solve future problems.† (Calsyn, Gonzales, & Frase, 1999) Some teaching was said to be boring and out dated. The students sometimes seem like drones listening to the person in the front of the room rather than grasping the whole idea. Mike O’Conner described in his interview. (O’Conner, 2012) The documentary Waiting for Superman also talked about the case of the bad teacher. Which, if your school has one, it was said that you would be stuck with it? This is mainly because of the union benefit called tenure that protects teachers from being dismissed for the wrong reasons, but also makes it very difficult and sometimes impossible to dismiss the bad teachers. (Guggenheim, 2010) Teachers are not the only problem and should not be the only source of blame. There are higher positions to the school system than just teachers such as principals, administrators, and city officials that all play a role in the failing system. The article Dependant teachers, Ineffective Principals, Failing Children describes the differences between having good administrators and bad. The article goes on to say that if a school has a good administrator they will attract good teachers. Then it talks about bad administrators and their need for power and control. This in turn will attract teachers who have dependency needs and do not tolerate independence. (Muschel, Fall 1979) In other words, if you have bad leaders you get bad followers. This article also describes how through the use of rules, regulations, paperwork, and language an administrator can control the staff. They do this to give themselves job satisfaction, but it ultimately stops the teachers from effectively engaging in the classroom. (Muschel, Fall 1979) The government officials also play a role in the way our schools’ lesson plans are laid out. The article Needed: Educational Philosophy as a guide for Decision Making in the Public Schools touches on this. (Klein, Spring 1977) The article talks about how the endeavors of our politicians change our schools curriculum. It also states that the direction our country is going in comparison with other nations changes our curriculum. One example of this is during our endeavors to beat Russia into space our children were required to learn complex and abstract science and math disciplines. (Klein, Spring 1977) Another example of the politics behind education is the No Child Left Behind act of 2002. This act by congress states that each state set up a standard that each student has to test at. It also gives the parents the right to pull a child out of a failing school and put them in a better one. In addition it holds the state accountable for its education. The article Conflicts over Directing the Education of Children: Who Controls, Parents or School Officials, talks about this act. It says that the schools are more accountable for a student’s yearly success. It also states that the schools need to use researched based methods of teaching. It also talks about how the act is somewhat of a control of parental rights; in the manner that it is up for the individual to seek education. Overall, it mainly talks about how the act should help improve students who are in economically disadvantaged areas, but does not touch on the failing children in the more economically fluent areas. (Russo, 2005) Mike O’Conner also talked about the No Child Left Behind act in his interview. He mainly said that it is a good idea, but it is about twenty years too late. He said this because of the times we are in. He also described how this is the technology and information age, it is time we start teaching in that capacity, rather than make provisions that still support our old system. (O’Conner, 2012) One other problem which was touched on by the film Changing Education Paradigms. This problem was the fact that children are medicated for ADHA too much and too quickly. It was described that children now are being bombarded by information from every technological device around them. This, in turn, distracts them from the information on the blackboard, which appears boring. To deal with this the students are medicated to calm them down and making them pay attention. It also showed that the prescriptions are given more frequently as you head east across the states. (Robinson, 2010) That is just some of the problems with public education today. There are many more like attendance issues, and the children’s home environment. These are just some of the main points surrounding our public schools problems. Now it is time to address some of the solutions to these problems. As the problem of the failing public education system grew so did the demand for a solution. Educators and others came up with one solution which has mixed reviews. This was the invention of the alternative, or charter schools. These schools are set up for the student to ultimately succeed in today’s curriculum, with more ease and confidence. The article An Oasis of Hope: the Power of Thinking Developmentally (McCarty & Quirk, 2003) talks about how the public schools have placed some children in low quality, control based programs which give them limited outcomes. It goes on to say that these children need to be put in alternative programs that follow positive guidelines. These guidelines should follow these principles: All children must have opportunities for success based on efforts which are celebrated by significant adults. All children need to be seen for their strengths. All children must have opportunities to develop qualities which follow a healthy developmental progression. All children have the right to live and learn in contexts relevant to their real lives and dreams. (p. 106) The article also describes how to use these principals in the framework for alternative schools for special needs children. (McCarty & Quirk, 2003) The idea of alternative and charter schools is in our own backyard of Milwaukee. â€Å"Wisconsin ranks among the leaders in education,† according to the article Alternative Education Programs in Milwaukee. (Howard, Summer 2003) The article states that, â€Å"in 1990 the state of Wisconsin legislated mandatory alternative education programs for children at risk of not graduating from high school.† Howard states that the legislation set parameters that qualify the children as at risk such as; one or more years behind their age group in the number of high school credits attained, habitual truants, adjudicated delinquents, and parents. (Howard, Summer 2003) The article also says that by August fifteenth of each year the schools must have a plan in place for each student who is at risk. It goes on to describe the classes as a fifteen to one student to teacher ratio, which allows personalized time with each student. (Howard, Summer 2003) Howard also talks about three different alternative schools which are Silverspring Neighborhood Academy, Shalom High School, and Cornerstone Achievement Center. Each school has a different approach to the alternative setting, but they all share equal success with their students, according to the article. (Howard, Summer 2003) The video documentary Waiting for Superman is a great example of the successes of charter schools. This documentary talks about several schools across the country. Most of these schools are in the larger cities, but some are in the suburbs. It talks about the great success stories that each school has where the public sector is failing. It also stated that the students graduating from the schools shown were adequately prepared for college. The film also showed the demand for the schools in the failing districts, because the students had to be placed in a lottery just to get in. According to the film, almost all the students who attended the charter schools were successful and most went on to college. Another way the school system can improve is by completely restructuring the way the children are taught. According to Mike O’Conner, in his interview, the schools were designed to educate children fifty years ago. He states that the schools need to â€Å"personalize learning† and base the education on â€Å"competency rather than credits.† One example of this would be not having â€Å"archaic technology bans such as cell phones and I Pads.† Also, with the competency rather than credit program, a child could start school and finish at their own pase, rather than six years of elementary, two years of middle school, and four years of high school. An example of that is two students start their freshman year; one student finishes school in three years, the other in five. Mike also says that part of the â€Å"solution is pacing, relevancy, and refocusing on creativity† which will help keep children involved and help them develop their passions. This is the focal points of what he is trying to do at his school. He also states that although these are great solutions, he does not see it at the state or national level yet. Additionally he thinks that if the school system does not act soon on these ideas, America’s dropout rate and failure rate will rise drastically. (O’Conner, 2012) Discussion As the research shows the public school system is failing to prepare our children. There are many contributing factors to this. The way I see it is there are too many people trying to be in charge. The schools are controlled by federal, state and local governments. First of all, none of these bodies are education experts. Second, each of these government bodies has their own interests in mind, not necessarily the well being of the children. Third, the three different bodies of government seldom see eye to eye with each other. This is why I think the state and local government need to step out completely in the areas of curriculum not in the areas of budgets. I think if this happened the school system will be on one united front, which would be a good start. They could make teaching a federal job then, and at that point they could abolish the teachers union, and the teachers could still get union like benefits. With this they could make the teaching jobs more performance based. This would also abolish the idea of bad teachers and administrators, because if they have bad performance they would no longer be working in that field. That is just part of the problem. The bigger problem at hand is our outdated curriculum and teaching style. I experienced this, my whole life in school, until my senior year of high school when I was placed in an alternative program. The idea of alternative and charter schools is great, because it gives children a chance, and it promotes competition with the public sector. I think the charter schools are on the right track, but if they do not keep continue with innovative ideas, they will be in the same situation as the public sector. I think the best way for all to benefit is to restructure the whole teaching curriculum and learning environment. I think we need to structure it as if our current time was 2025 and not 2012, because if we do that we will not be starting out dated from the get go. Conclusion Public education is an important role in our children’s lives. It is there to help them develop learning and life skills for the future, so that they may go on and play vital roles in society. It is unfortunate that the research shows that our current public school system is failing to prepare our children for the future. It also shows that there are many reasons for this such as, the government, the design of the curriculum and teaching styles, school staff, the parents, and, in some regard, the teachers union. There is hope however, the invention of the charter school is helping children graduate and preparing them for college. There are also some acts that the government has put in place to have some accountability for the children’s success. It is hopeful because there are others out there trying to reshape our whole education system to benefit today’s needs. Our current system is failing. We are behind in almost all subjects when compared to other nations. This is a scary thought when you think of a global economy. Our children are not as prepared as children in other countries to fulfill job needs on a global scale. This means that our children currently are less likely to have the skills to make the new inventions that will carry our nation into the future. This potential is that America, as a whole, will fall behind other nations in all aspects, and it could all be due to education. All of these are frightening thoughts and if we do not act quickly and make changes now it is only going to get harder. Education is one of the most important parts in building society. In our country we are provided the opportunity to have somewhat free public education. Our system seems to be failing; this failure provides a great opportunity. There are many ways to repair it and it is time that we stop crawling with the issue, and start making leaps and bounds. If we start working together we can rebuild the corner stone to a successful society, which is education. References Calsyn, C., Gonzales, P., & Frase, M. (1999). Highlights from TIMMS. Washington, D.C.: U.S. Department of Education. Guggenheim, D. (Director). (2010). Waiting for Superman [Motion Picture]. Howard, T. (Summer 2003). Alternative Education Programs Milwaukee. Reclaiming Children and Youth , 121-123. Klein, D. S. (Spring 1977). Needed: Educational Philosophy as a Guide for Decision-Makeing in the Public Schools. Education , 290-293. McCarty, B. C., & Quirk, C. A. (2003). An â€Å"Oasis OF Hope†: The Power of Thinking Developmentally. Reclaiming Children and Youth , 105-107. Muschel, I. (Fall 1979, Fall). Dependent Teachers, Ineffective Principals, Failing Children. Education , 06-12. O’Conner, M. (2012, February 2). A Principals Point of Veiw. (D. Miller, Interviewer) Robinson, K. (Director). (2010). Changing Education Paradigms [Motion Picture]. Russo, C. J. (2005). Conflicts over Directing the Education of Children: Who Controls, Parents or School Officials? The Journal of Education , 27-40.

Thursday, August 29, 2019

Is greater life expectancy always desirable? Essay

The quest for the elixir of life has been going on throughout history. In every civilisation, there are myths which depict heroes and heroines who live long lives, some even forever. There is also recorded history of men and women, called alchemists, who experimented to discover means by which people could live forever; or at least for very long times. Mod ¬em medicine too aims to prolong lives – often even of very sick per ¬sons with no hope of recovery from their ailments. In fact, one of the signs of a progressive nation is when its statistics show that its popula ¬tions has a high life expectancy; that is that they can live longer than their forefathers. The longer the life expectancy of a nation; the better that nation. All these show that it is in the human consciousness to want to live for a long period of time. The question now is whether this is always desirable. Seen in the light of the individual, longer life expectancy certainly seems desirable. Almost everyone would like to live and enjoy life longer. Hu ¬mans have generally shown a reluctance to die and leave this beautiful world and their loved ones. This is in the survival spirit with which every person seems to be born. Almost all of us want to prolong our lives and live as long as we can. However, there is a condition to this. We also want to live well. If we are in dire economic consequences or incurably ill or in great suffering, we would not want to live too long, as doing so will prolong the difficulty and pain. If with greater life expectancy comes greater health, it would be a good thing. Suppose a person can be made healthy till the day he dies, then he will not be dependent on anyone and greater life expectancy would be most welcome. Usually, we say that life expectancy has increased, in a society, with reference to statistics. These are likely to be simple and just show that over a number of years, people are now living longer. There is usually no reflection about the quality of life that has been lived by the people who now live longer. The statistics show an average without saying which of the people who have lived longer have lived disease-free lives and which have lived lives of comfort and happiness. It is possible that some of the people who have lived longer lives have actually lived miserably in retirement homes where the doctors have tried their best to make sure that the retirees  live as long as possible. If by longer life expectation we mean that people live longer, but with no improvement in the quality of their lives, then it would be much better if we do not have a longer life expectancy. In such cases, longer life expectancy would be undesirable. It would be better to live shorter but happier l ives than have one’s life prolonged, to suffer and die slow, lingering and painful deaths. Another consideration about greater life expectancy is about the effect it would have on society. Unless longer life expectancy also brings about with it greater health, there is going to be chaos. If people live longer, it could mean that it would take them longer to live out their old age. This means dependence on the younger population. The younger and health ¬ier generation, or indirectly the state, has to support the older. In fact, there have been forecasts that as time goes on there will be more old people in proportion to the younger. If this is a consequence of greater life expectancy, it will place a strain on the younger people as they would have to look after their parents and grandparents while they themselves struggle to make a living. The final thing to consider is whether there will be overpopulation if there is greater life expectancy. It is easy to see that the earth’s resourc ¬es are not limitless. There may come a time when there are too many people in the world to be able to survive. On the other hand we cannot rule out the possibility of earth colonies on the moon and perhaps even other planets. This seems to be a possibility in a century. In conclusion, though it is apparent that greater life expectancy is a good thing, there are certain conditions that should go with it. The most important thing is the ability of the people to live longer lives indepen ¬dently. There is also the consideration of the earth being able to support the larger number of people living on it. References Coale, A.J. 2003. â€Å"Increases in expectation of life and population growth.† Population and Development Review, Vol. 29, No. 1, pp. 113-20. Riley, J.C. 2001. Rising Life Expectancy: A Global History. Cambridge: Cambridge University Press.. White, K.M. 2002. â€Å"Longevity advances in high-income countries, 1955-96.† Population and Development Review, Vol. 28, No. 1, pp. 59-76. Wilmoth, J.R. 1998. â€Å"The future of human longevity: A demographer’s perspective.† Science, No. 280, pp. 395-97.

Wednesday, August 28, 2019

Family dynamics Essay Example | Topics and Well Written Essays - 1500 words

Family dynamics - Essay Example It is obvious that alcoholism has to be tackled in ways that are unique to each addict. While basic theories may be used to treat the underlying causes of the disease, it is necessary to address the issues that are unique to every alcohol addict in order to stem the excess use of alcohol by that particular individual. Demographics of Families affected by Alcohol In America today, there are approximately 15 men and women who are addicted to alcohol and use it on a regular basis. These alcoholics come from diverse religions and ethnic backgrounds, and can be found in all age groups. According to Babor (2010) 43% of the American population has had to deal, at some time or other, with an alcoholic within the family. Today, 18% of all American children live with an alcoholic in the family (Centers for Disease Control, National Center for Chronic Disease Prevention and Health Promotion, 2009). Of this figure, more than 55% are children who are still perceived to be dependants who rely on t heir parents for sustenance. According to Babor (2010), the consumption of excess alcohol kills more than 75,000 Americans on an annual basis. These deaths may result from binge drinking or simply continuous heavy drinking which wears down the body’s vital organs such as the liver. ... This is because there are pressures from peers that they have to deal with while also having to handle the pressure of starting new relationships as well as careers. The Effect on the Family The families of alcoholics are often greatly affected by their destructive addiction. They may have to live with the pressure of maintaining a facade of normalcy to the outside world while also having to bear the problems that the alcoholic causes. Alcoholics usually have short attention spans once they start to drink and can cause problems that they will not remember after the effect of the alcohol wear out (Joyce, 2011). The families of alcoholics may have to deal with violent behavior exhibited by the alcoholic, economic problems caused by the alcoholic’s use of family finances to support his or her problem, and low relationship satisfaction. Any children born into families where one of the parents is an alcoholic also learn quickly not to trust that parent (Joyce, 2011). Communication in such families is marked by constant criticism, blame, misplaced guilt, dissatisfaction in emotional relationships, and complaints (Babor, 2010). Chaos and conflict is common in families that have alcoholics. There is also a lot of unpredictability, and the breakdown of traditional family rituals. Physical as well as emotional abuse is also very common in such families. Theories of Alcohol Addiction There are different theories that seek to address the cause of alcoholism in people. The genetic theory holds that there are inherited mechanisms, particularly among people that had alcoholic parents, which predispose people to desiring alcohol or consuming it in excess (Hingson, Zha

Managing Equality and Diversity- Case Study Jakob Roan Essay

Managing Equality and Diversity- Case Study Jakob Roan - Essay Example In 1999, the UK government introduced the Public Sector Duties in order to protect not only the women but also the men on work equality. The Equality Act 2006 was introduced to promote equality and diversity in relation to the importance of human rights. Because of some amendments necessary to strengthen the equality law in the United Kingdom, Equality Act 2010 was created and now in force in order to redefine the most recent employment-related claims at the Employment Tribunal office. Against who and Potential Legal Claims that Jakob Roan can bring to an Employment Tribunal Lucas and Tom Sexual harassment at work is not limited to the act of physically forcing an employee to have sex with an immediate boss or vice versa. Particularly in the case of Jakob Roan, verbal harassment like a constant regime of homophobic behaviour has been evident when Lucas and Tom were making funny faces while calling Jakob with the use of some offending names and remarks like: â€Å"a prude†, â€Å"a blooming gay boy†, suggesting that â€Å"he should be more macho†¦Ã¢â‚¬ , and spreading rumours to other employees that they should avoid working with Jakob alone in the office because they can get AIDS by being too close to him. This increases Jakob’s chances of winning a tribunal case . Regardless of whether it was intentional or unintentional, Jakob was able to witness Lucas spreading homophobic remarks about him where the company’s customers could hear.... Furthermore, forcing Jakob to join Lucas and Tom go through the pornographic magazine was already a violation of Jakob’s human right to avoid staring at some pornographic materials. Under Part 2 section 26(1)(b)(i)(ii) of the Equality Act 2010, it was clearly stated that â€Å"A person (A) harasses another (B) if the conduct has the purpose or effect of violating B’s dignity and creating intimidating, hostile, degrading, humiliating or offensive environment for B†. It means that harassment within the workplace may occur when the dignity of another person is being violated and degraded as a result of unwanted work-related practices that are sexual by nature5. As an individual, Jakob has negative perception with regards to the use of pornographic materials. The fact that Lucas and Tom was forcing Jakob to join them as they browse the magazine was already a violation of Jakob’s dignity and human rights to refuse to participate. Based on the guidelines stated under Equality Act 2010, it is clear that Jakob has the option and privileges to file a tribunal case against Lucas and Tom for harassment on the grounds of sexual orientation. Specifically the case of Jakob Roan who emotionally, mentally, and psychologically suffered from the adverse consequences associated with sexual harassment on the grounds of sexual orientation is very much similar to the case of Morse v Future Reality Ltd [1996]6 wherein Ms. Morse felt sexually harassed when a group of her male co-workers started downloading â€Å"sexually explicit images from the Internet† even though the boys were not directly pointing at her. Dave Under Part 2 section 13(1) of the Equality Act 2010, direct discrimination

Tuesday, August 27, 2019

Assignment Example | Topics and Well Written Essays - 1000 words - 37

Assignment Example Engineering controls also address toxicological contaminants at the workplace environment through measures such as isolation, design or change processes, local suppression, and ventilation. Isolation advocates for the segregation of hazardous processes and equipment into separate rooms or areas to reduce contamination of the entire workplace. Design or change of processes requires simple considerations or modifications that can significantly improve the conditions of the product, such as packaging or grouping. Local suppression include strategies such as wetting or palletizing of dusty materials, as well as blanketing of toxic liquids, such as using damp mopping in contaminated or dusty areas. Ventilation is very instrumental in controlling airborne hazards, which occur in the form of vapours, fumes, gases, mists, dusts, and fibres (Dever, 2006). Work practices and hygiene practices work as supplementary strategies to engineering controls. As such, they represent on job activities geared at reducing the potential exposure to the toxic substances, such as preventive maintenance of equipment, posting warning signs, as well as labeling hazardous materials. Personal protective devices includes strategies such as wearing protective glasses or goggles, face shields, skin creams, protective clothing such as laboratory coats and gloves, and respirators. This strategy works best on condition that the choice made is the proper type, and there being the provision of an adequate maintenance program for the equipment. A fifth strategy entails undertaking safe practices and emergency provisions. According to Fine & Fos (2012), this includes steps such as leak and chemical spill procedures, which require sweeping solid contaminants into a container, or neutralizing contaminant liquids. It also provides the necessary steps to undertake in waste disposals, as well as the requirements

Monday, August 26, 2019

How have low cost airlines affected the development of the aviation Research Paper

How have low cost airlines affected the development of the aviation industry - Research Paper Example The seemingly bright future of these carriers poses interesting questions in regards to what effect they have and will have on the whole aviation industry. America’s Southwest Airlines and Europe’s Ryanair both offer the best examples of low cost carriers that have transformed the airline industry in the regions they operate. This paper will analyse the effects that the low cost airlines have on the development of the aviation industry. The Southwest Effect Short Background In the American aviation industry Southwest is the fastest growing airline having been established back in 1971 with just 3 aircrafts. Today is has about 540 aircrafts (all of which are Boeing 737s) which form the most modern flee in the world. This airline has an unbeaten profit record in the American industry of 17 consecutive years when considering all the quarters of every financial year till 2008 first quarterly report (Southwest 2011). Southwest also boasts of a customer base of more than 85 mi llion per year which is more than that of Delta, American and United airlines. It is notably in the high-end competition due to its low fares, quality of customer service and on-time arrivals. Its major and direct competitors are JetBlue, Air Trans and others like Delta. Due to its low cost model of operations the airline spends 50 to 70 percent less than the major carriers in the same market (Stevenson 2008). This hugely explains the low fares, high quality of service, huge fleet of modern aircrafts and long profitability streak. In essence the Southwest Effect is described using three principles. These principles translate to the major impacts that low cost airlines have on the industry. The first is that with the presence of Southwest Airlines in a market, passenger numbers will increase. This is dictated by the fact that the airline brings in competition especially in ticket prices thereby attracting more customers. The second is that competing airports to those that Southwest o perates in witness a decrease in passenger traffic (Nigel, David & George 2003). The third is that Southwest brings in more competition in a market or route which forces competing airlines to lower their fares in order to remain competitive in their segment. On many occasions when an airline starts serving a new route it begins by offering low fares to attract customers. After some time these airlines adjust their fares upwards to level up with competitors’. However, this is not the case with Southwest Airlines which starts by offering low fares and maintains them as such (Doring 2009). This is a major pricing behaviour depicted by Southwest in comparison with its airlines. When Southwest enters a new route it not only results in lower fares from competitors but also increased Passenger per Day Each Way (PDEW). The following graph shows how fares generally decreased as passenger traffic increased between some of the most active years in the American airline industry; Fares an d passenger traffic (Robinson, 2009) The graph below shows the percentage of change in the market that Southwest operates which shows that almost all reduced their fares for both leisure and business travels. Percentage of change in the market that Southwest operates (Robinson, 2009) Deregulation The airline industry in the United States received a complete turnaround soon after the low cost airlines started emerging.

Sunday, August 25, 2019

Literature Essay Example | Topics and Well Written Essays - 1500 words - 5

Literature - Essay Example He doesn’t have the handicap most literary characters have of catching onto something long after the reader has already figured it out. He is educated and ambitious, and entirely motivated to succeed, but this also leaves him vulnerable to failure. The love he shares with Medina-sarote is as stable as his existence I the world of the blind. She is very sweet and kind and while she enjoys Nunez’s tales of sight, she doesn’t believe him anymore than the rest of the village. The concept of a land of blind citizens is one that can be taken into multiple contexts. Every story from Plato’s the Allegory of the Cave to The Matrix has a metaphor of blindness verse truth. Well’s tale can just as easily be connected to Plato’s Allegory of the Cave as it is to Freud’s theory. The Allegory of the Cave is a metaphor in Platos Republic.   The story basically asks the reader to imagine a prisoner whose been confined since birth deep within a cave.   Their arms and head are confined so that they may only perceive one direction, staring directly at a wall.   Behind the prisoner is a fire and a pathway.   Along this pathway the prisoners captures walk and carry animals and cast shadows.   When the captures talk their words echo off the walls of the cave and the prisoners believe them to be coming from the shadows.   Plato presents all of the possibilities that fall within this situation.   He points out that if one prisoner wer e to escape their eyesight would be sensitive to the sun when they leave and if they were to return.   Platos purpose of telling this story is to show the human nature thats inherent in being naà ¯ve to reality.   It is often connected to the theory of George Berkeley, more simply put, that we dont truly know any object we see beyond our mental reaction. strange disease had come upon them and had made all the children born to them there—and, indeed, several older children also--blind. It was to seek some charm or antidote against this

Saturday, August 24, 2019

Cyber Security A Homeland Security Dilemma Research Paper

Cyber Security A Homeland Security Dilemma - Research Paper Example The worldwide web is an information system that involves a planet-wide scope and grid. The interconnectedness of computers allows more vulnerabilities on the part of those connected to the grid and creates a problem in the case of an attack. There should be more cooperation in the international context by sharing information about criminals and their clandestine activities. There goes the question whether the job of Homeland Security Department is a dilemma or the department itself is a dilemma. Secretary Janet Napolitano has confessed that she herself doesn’t use email because email is a collector of all sorts of viruses. If people want to be secured, they have to shun email. What good is technology then? If the secretary of Homeland Security says that the best way to be secured is to shun email instead of accepting that her department cannot provide security to cyberspace, then it is better to conclude that Homeland Security is itself a dilemma. The method to be used will be collecting data and information from various databases of private and government institutions. Qualitative and quantitative data will be collected from a sample population composed of the staff from the Centre for Strategic and International Studies. The questionnaires will be emailed to the participants and their responses will be inputted into a database. The responses will be compared with the findings of the literature review and the research conducted in the past by authors on the subject of cyber security and the complex tasks of the Department of Homeland Security.

Friday, August 23, 2019

Biology Essay Example | Topics and Well Written Essays - 1250 words

Biology - Essay Example Darwin observed that, in the preservation of favored individual and races, there is constantly recurrent struggle for existence. Consequently, more individuals are born than there is the warranty for survival. This determines the individuals going to die and those going to survive. This also determines the species to increase in number and species that would decrease in number and eventually become extinct. Also in face of competition, those individual species that are strong or have an advantage are more likely to have the subsequent offspring’s. Darwin theory of natural selection can be said to be confusing. The arguments based on this theory are actually confusing and sometimes misleading. Firstly, there is confusion on whether living forms have, or have no evolutionary origin. Secondly, Darwin suggestion that natural selection is the main factor of evolution may not be true. These two themes as found in Darwin book are confusing and above all misleading when discussed toge ther. Before Darwin work, most people believed in theory of creation. Darwin work on science changed this and is incompatible with creation theory. This led to most people to view scientist as atheist (Mille and Loon 130-142). Exam 3 (Q #2) Aristotle indeed is one of the ancient scientists. Aristotle work demonstrated scientific ideas, which proved worth at the time. However, not a modern biologist Aristotle fits in the description of a great biologist. This is obvious as he tries to explain various biological phenomenon using scientific ideas of the time. Aristotle work had many biological facts and he followed methods before jumping into conclusion. Aristotle stressed on importance of methods in scientific knowledge. Aristotle effort can be deduced from grouping of both plant and animal kingdom. Von Linne work still had the basis of Aristotle work. Therefore, Von Linne was also a true scientist based on description of living things. Species and genera are an important concept and a basis of biology. Linne ensured there was proper identification of plant and animal based in classification of both into genera and species. Binomial nomenclature used until today was Von Linne effort and therefore deserves full credit in science. Taxonomy is an important branch in biology and simplification of taxonomy by Von Linne was important to classification and identification of plant and animals. Lamarck contribution to evolution was also great. His work revolved around the theory of inheritance. LaMark idea on continuity of species was crucial to biological development. Species diversity was also part of Lamarck ideas as to development of species. Lamarck work though with discrepancies was a benefit to the naturalist on one important problem in the whole range of biological thought. These people would still be scientist today, the only limitations they had was lack of material and equipment that exist today. Exam 3 (Q #3) The sole purpose of science is to explain and desc ribe all what surrounds us. The aim of science is to unearth the mystery of the world and tries to give meaning to worldly things and occurrences. Science does not believe in ambiguity and claims there is a reason for something existence. Science does not believe in ignorance of nature and the natural world. Science give meaning to trend of the world and foretell what is likely to happen or take place in future. Science is also a source of hope to the world and helps in

Thursday, August 22, 2019

Whole Foods Market Essay Example for Free

Whole Foods Market Essay John Mackey cofounder and Chief Executive Officer (CEO) founded Whole Foods in 1980 with the purpose of providing organic foods to the grocery shopping public. This started a movement over the next 30 years that has brought organic foods to the common shoppers in many markets around the U. S. that had only been previously serviced by smaller health food stores or by their local grocery chain. The success of Whole Foods moving forward will be how they can succeed and maintain their profitability when unemployment remains high and Americans have less disposable income. This essay will look at several factors of Whole Foods, including latest trends, the competitive environment in the grocery industry, environmental threats, SWOT analysis of the business operations and strengths that must be leveraged to maintain a competitive advantage. Trends in the Organic Foods and the Impact on Whole Foods As the public has become increasingly aware of the potential negative impact of additives, preservatives, and pesticides in their food, organic food grown in a natural way without steroids, pesticides and minimum preservatives offers consumers who are concerned about their food a different choice. Prior to 1990, there was no government standardization or definition as to what could or could not be classified as natural food. The 1990 passage of the Organic Food Production Act, â€Å"started the process of establishing national standards for organically grown products in the United States† (Thompson, Strickland, Gamble, 2009). This was followed up in 2002 when the U. S. Department of Agriculture provided further standardization by establishing standards for the labeling of products that were categorized as organic. This standardization worked to alleviate customer concern and skepticism in regards to what was being called organic on the food store shelves. In increasing overall customer confidence, consumers knew that when they purchased a product labeled as organic, they were getting what they paid for. Public health concern over what is done to grow, process, and package the food supply as well as the standardization and classification of organic food has create a niche market for stores that focus on supplying organic foods and earth friendly cleaning supplies to consumers. Whole Foods has been able to capitalize on this growing niche market by strategically locating their stores through an aggressive expansion into new markets through the last thirty years. Acquisition of competitors has also allowed Whole Foods to absorb the competition and gain access to new markets. As long as consumers are able to afford the premiums cost in purchasing organic foods, the market outlook is positive. Application of Porter’s 5 Forces Model The grocery industry is a competitive one, with many competitors and very slim profit margins. Box store chains such as Wal-Mart and Target leverage their high volume purchasing power to purchase products from suppliers at the absolute lowest price. These compete with other grocery chains that typically operate on a Regional level, such as Harris Teeter, Food Lion, and Lowes (and many, many more). All of these stores compete aggressively to earn customer loyalty and drive volume of sales. Whole Foods is able to compete as it markets its goods and services to a very niched market that afford the premium of purchasing organic foods. When applying Porter’s Five-Forces model, one can see how this company has been able to successfully grow and leverage their products and services. Competitive Pressures Created by the Rivalry among Competing Sellers: Whole Foods has differentiated themselves from a very crowded market by offering a unique product to a very select consumer base. While stores such as Wal-Mart focus on serving the masses with their grocery offerings, Whole Foods targets it products to a customer base that can afford to pay higher premiums for a product that they believe is healthier and safer to consume. The growth of Whole Foods has allowed it to leverage its purchasing power with suppliers that allows for Whole Foods to pass on savings to consumers and offer more competitive prices than competitors. As in the case with the Wild Oats acquisition, Whole Foods can squeeze the margins of its competition then buy them out as they begin to fail, gaining access to new markets and new customers. Competitive Pressures Associated with the Threat of New Entrants: Whenever a business model has proven to be successful, it is not long before similar entrants to the market appear. One organic food supermarket chain local to North Carolina, Fresh Market, has focused on smaller sized stores located in areas underserved by Whole Foods. Fresh Market focused its business model on locating its stores near university campuses and other areas where residents had higher levels of disposable income. Now Fresh Market is expanded to more markets easily served by its distribution centers that are centrally located to the entire East Coast of the United States (the I-95 and I-40 corridors). As Whole Foods is both well established and has significant cash reserves, it enjoys a competitive advantage over smaller chains such as Fresh Market when it looks to penetrate new markets with new stores because the necessary capital is on hand to do so. Competitive Pressures from the Sellers of Substitute Products: It can be expected that Wal-Mart and other competitors seek to steal business from Whole Foods by keeping their prices low, locating stores in proximity to whole foods stores, offer similar organic products for less and potentially conducting studies that show organic foods offer no additional health benefit or decrease risk to consumers than non-organic foods. The question also becomes, how loyal will Whole Foods customers continue to be when food prices begin to soar as oil and gas hit all time highs and the unemployment rate continues to hover close to 10%? Will customers need to stretch their dollars and go across the street to the competition or will they be loyal to Fresh Market and pay the premium? Competitive Pressures Stemming from Supplier Bargaining Power and Supplier-Seller Collaboration: Whole Foods is able to leverage its pricing structure with suppliers more than competitors because of the volume of products it sells. In fact, it can be said that the growth of Whole Foods has fueled the growth and financial success of its suppliers. This relationship has allowed Whole Foods to develop relationships with key suppliers and logistics providers that new and smaller organic food chains are unable to compete with. Competitive Pressures Stemming from Buyer Bargaining Power and Seller-Buyer Collaboration: As arguably the largest buyer of organic products, Whole Foods is able to leverage relationships from suppliers. When a new Whole Foods stores opens it â€Å"takes [in 2007 dollars] about $850,00, to stock a store with inventory, a portion of which was financed by vendors† (text citation). By be able to leverage it suppliers in this fashion, Whole Foods can mitigate financial risk and burden. Most Significant Environmental Threat and Whole Foods Combat The largest threat to the profitability to Whole Foods is the state of the current economy and the rise in commodities prices as a result of some of the highest gas prices on record. As consumers have less discretionary income, will they afford to continue shopping at grocery stores that charge a higher premium? As gas prices rise, so to does the cost of growing, harvesting, and shipping products to the store. Gasoline is used in each of the steps from the farmer growing and harvesting the food, to the large trucks that transport it, to the energy required to supply the packaging and the electricity in all of the stores. The rise in fuel will drastically reduce profit margins and may require price increases. To combat the rise in energy costs, it might be possible for Whole Foods to invest more in green energy. Already upgrading their vehicles to run on bio-diesel, it might be possible for Whole Foods to place solar farms on the roofs of their buildings much like Kohl’s Department Stores have. This would be in line with their corporate governance and mission statement and would allow them to harness the power of the sun to sell energy back to energy producers thereby reducing overall costs while taking advantage of the government green energy tax credits currently in place. SWOT Analysis Strengths (Internal): Cash Rich – Debt to Capital Ratio of 13. 97% (industry Average 37. 88%), Positive Earnings of $. 51 per Share, Strong Distribution Network, Supplier Relationships, Loyal Customer base, Motivated Work Force, High Rate of Revenue per Employee of $206,849. 70 (TD Ameritrade, 2011). Weaknesses (Internal): Unionization, Cowboy Leadership-John Mackey, Average Store Size 37,600 square feet (down from 51,500 in 2008), Average Store Age is Nine Years (TD Ameritrade, 2011). Opportunities (External): Increased Growth in Overseas Markets, Store Expansions in the U. S. , Perceived Shareholder Value, Ability to Borrow Money at Favorable Rates due to Credit Rating. Threats (External): Cap and Trade, Rise in Oil Prices, Drastic Reductions in Real Estate Values, Consumer Income and Unemployment, Government Regulation and Taxation, Government Mandated Health Care, Drought and Weather Related Issues that Affect Supply. Sustaining Competitive Advantage Whole Foods can use it strengths and opportunities to achieve a sustained competitive advantage in the marketplace by increasing their presence in markets in both the U. S. and abroad. The company is moving forward slowly with expansion plans with only one store currently under development as of 9/26/10 (TD Ameritrade, 2011). With real estate at all time lows in most markets, the company could leverage some of the equity and cash it currently has on hand to purchase real estate where future stores could be opened. With the instability and uncertainty in the economy investing in real estate would allow for future growth or future profits. Whole Foods should also continue to find new opportunities to grow their business to non-believers in the organic way. By sanctioning health outcome studies that look at the long term health implications of eating foods high in preservatives, steroids, pesticide content, etc. , it is possible Whole Foods might prove overall better health outcomes when people go organic. There is also risk associated with sanctioning that sort of study as it might prove to be that organic foods offer no better health outcomes than traditional foods. The risk reward would be fantastic should organics be found to provide better health outcomes. Store sales would skyrocket and the general population would be more willing to purchase organic foods at a higher premium should it prove to be safer than traditional food. Summary When one researches the financials and fundamentals of Whole Foods, little negatives are observed or found. When comparing these financials and fundamentals to other Grocery Store Chains, Whole Foods out performs the competition in nearly every single category. At the close of the markets on 4/21/2011, Whole Foods stock closed at $66. 30 per share, close to its 52 week high and dividends are being paid to investors at an incredible $. 40 per share (TD Ameritrade, 2011). John Mackey, though often criticized for his flamboyant style and leadership, has found a successful way to reach customers with a unique product. Whole Foods is a leader and a revenue generator far above others in its class. References TD Ameritrade. (2011, April 16). Research and Ideas. [Chart]. WFMI Overview and Valuation. Retrieved April 23, 2011 from https://wwws. ameritrade. com/cgi-bin/apps/Main Thompson, A. A. , Strickland, A. J. , Gamble, J. E. (2010). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: 2009 custom edition (17th ed. ). p. 8,New York, NY: McGraw-Hill-Irwin

Wednesday, August 21, 2019

Average Age of First-time Homeowners Essay Example for Free

Average Age of First-time Homeowners Essay The U.S. homeownership rate fell to the lowest level in 15 years in the first quarter of 2012, as borrowers lost homes to foreclosure and tighter inventory and credit kept buyers off the market. (Gittelsohn, 2012). The Census Bureau reported a rate dropped to 65.4 percent from 66 percent in the fourth quarter of 2011. According to the Census Bureau in June 2004 there was a record of 69.2 rates for homeownership. In 1960 the average age of a first-time homeowner was 24-25, according to David Berson in the journal Business Economics (Edwards, 2011). Now, the ages at which people purchase homes are higher. The average age for homeowners was 34, according to the most recent American Housing Survey data collected in 2009 (Edwards, 2011). There has been a trend toward renting among the younger generation. A study by the John Burns Real Estate Consulting firm predicts the homeownership rate for people between 25 to 34-years-olds will continue decreasing though 2015 (Walsh, 2012). According to this study the number of first-time home buyers has dropped 20 percent since 2009. There is a variety of reasons why young people are not buying homes anymore. People aged 25 to 34 is averaging 8.2 percent unemployment rate (Walsh, 2012). This generation is also getting higher-than-ever student loan debt and low wages. Many young people, who have a decent job, are trying to pay down debt instead of getting more. Federal student loans have bloated 360 percent since the beginning of the recession, with the average student debt held by someone who graduate in 2010 at $25, 250 (Walsh, 2012). Homes prices are still relative high to pay. The interest for mortgages are as low as 3.87 percent (reported in February 2012), the lowest levels in the last four decades, but due to the countless loans default in 2000s it made the banks stricter and increased the requirements for mortgages when compared to previous years. (Edwards, 2011) Also, young people don’t see buying a home as investment anymore, they are afraid that their home won’t be worth what they paid for in the future. A lot of people used to use terms such as â€Å"starter home†, to buy their first home, own it for a few years, resell it and make a profit out of it, then to move into their â€Å"dream home†. Due to the economy crash and the employment rate so high on younger ages, younger people no longer see purchasing a home as a good investment. They are afraid that they might lose their job and have to relocate or not be able to afford their home anymore. As time keeps moving on, young people are more afraid in buying, they are afraid that their property will lose its value and unable to get any type of money back if they decide to sell. According to the research done by Grace Bucchianeri, Homeowners are not happier because of financial stress. Other reasons such as the average age of marriage may influence a decision of purchasing a home. The average age of marriage is currently 26.1, according to the U. S Bureau of Census. This is a huge jump compare to 1960 which the average marriage age was 20.3. The young generation seems to be more focus in other things that making a family and settle down. The U.S. apartment vacancy rate fell to 4.9 percent in the first quarter of 2012. In 2011 the rate was 9.7 percent for vacancy rate. There has been a dramatic increase on rentals according to the Census Bureau. With this big growth in apartment rentals, the multifamily housing development in June 2012 was up 63 percent from a year earlier. The industry is expected to hit over 1 million new apartments by 2015 (Walsh, 2012). Young people opt in to do short leases because they want and like the flexibility to pick up if a job arises or in the worst case scenario move back home if their job is eliminated. Some people believe that buying a house is a waste of time and money. People think that renting a period of 30 years you might save the money you are putting down for the house and all the money for the closing cost, maintenance and so on. It could save you up to $90,000 in a 30 years lap if you only rent a property (Stoffel, 2012). For some people there is stuff that money can’t buy such as stability or emotional benefits. At the end it depends on the person and the type of life they decide to have. Some people hate commitments other people have a dream of having a house and owning a piece of territory. In a recent study done by Brian J. McCabe from New York University, shows that people that own their home are more likely to vote compare to renters. Homeowners feel stronger ties to their communities. They are willing to participate more in organizations that could benefit their community. It shows that the homeownership is mediated by both stability and income. It is possible that citizens most likely to become involved in civic affairs are also those most likely to become homeowners. According to some researchers, the market will turn around—eventually. The young people will start getting older and will settle down. They will start getting married and forming a family and would like to be part of a community. When the house buying market starts increasing the back requirements will start loosen up. Banks will be more flexible when making loans. Works Cited Bucchianeri, G. W. (2011). The American Dream of The American Dilusion? The Private and External Benefits of Homeownership , 1-38. Edwards, E. (2011, October 11). The Universe. Retrieved August 2, 2012, from http://universe.byu.edu Gittelsohn, J. (2012, April 30). Bloomberg. Retrieved June 2, 2012, from Bloomberg News: http://www.bloomberg.com McCabe, B. J. (2011). Are Homeowners Better Citizens? 1-47. Stoffel, B. (2012, March 8). DailyFinance. Retrieved June 2, 2012, from http://dailyfinance.com Walsh, M. (2012, July 16). Business Week. Retrieved July 2, 2012, from http://businessweek.com

Board Committee Organization Structure Of Starbucks Marketing Essay

Board Committee Organization Structure Of Starbucks Marketing Essay In 1971, four people fill with passion of coffee open their first coffee retail store-Starbucks in Seattle, Washington. By 1981, the company had 4 retail stores, which were sale whole bean coffee. Howard Schultz, who is the chairman and CEO of Starbucks, was hired and join the marketing team in 1982. At that time, Schultz wanted to create an idea that Starbucks become Americans third place to go, which is a place people can enjoy, relax themselves and not far away from work or home. Hence, Schultz suggested company set up an espresso bar in the retail, hence, the idea was allow to test in the sixth store in 1983. From then on, the development of company increased significantly. Few years later, Schultz bought Starbuck. After Schultz took over the company, Starbucks turn into high-speed expansion stage. By 1992, Starbucks already had 140 stores, which serviced coffee, beverage, cake and some stores even sold jazz CDs (Tuck business school, 2002). Now, Starbucks is worldwide company wi th 17,800 stores in 49 countries including more than 10000 stores in US, 1000 in Canada and 800 in UK (google map, 2010) Methods Data collection methods Methodology As members of Group 8 (ASB 4431 Organisations People Assignment Groups 2010-11) perusing a Masters degree in Bangor University, have done a report on Starbucks critically evaluating the organisations structure, strategy, culture, and management/leadership style. Data collection method The research strategy that the study utilized is the explanatory or Analytical research approach. As this study is based on our analysis of Starbucks, structure, culture, leadership and other issues would be explored; questions will need answering thereby a need to understand the phenomena. The use of a Qualitative data analysis will be employed since the data we use will all be non-numeric data. Saunders et al, (2009) Source of data Secondary data was obtained from already existing data mainly from Starbucks website, other Internet sources, journals and textbooks. Issues and challenges There are three issues considered in this report, first is the resource constrains, most of the articles we found are all available online, however not all of them are free to assess, especially for those authoritative articles that always need to pay to assess, for example, the book named Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, which written by Starbucks CEO Howard Schultz is a good reference for our report, however, we can not assess it without buying it. Second issues is the lack of critical review for Starbucks, most paper we found was regard Starbucks as the positive example in explaining organisational behaviour, there is no doubt that Starbucks doing a great job in rewarding their employees, however it brings challenges to be critical in our report. The final issues is the ethical and legal issues, as all the article we found can published publicly, and we all using appropriate reference, as a result, there is no ethical and legal issues to co nsider for our report. Analysis In this study, qualitative data analysis has been conducted to evaluate the organisational feature of Starbucks Corporation rather than using quantitative analysis such as statistical analysis.   In order to gather the data, remote data collection, such as Internet search and literature review about has been mainly conducted.   The purpose of this study is to critically evaluate the organisation structure, strategy, culture and management or leadership applications of Starbucks Corporation, therefore all information are gathered by internet search and literature review.   In order to analyse gathered data to evaluate feature of Starbucks Corporation, observed data analysis method has been practiced.   Comprehensive search for several facts related to structure, strategy, culture and management/leadership applications of Starbucks, has been executed by using Internet search and literature review.   Afterwards, critical evaluation has been conducted to link all information or ganically.   Finally, all analysis results were integrated and final conclusion has been created. Results Overview of corporate strategy business goals Mission statement A mission statement is a brief description of an organisations fundamental purpose, which is steered in outlining the existence of the organisation; this is to enable members of the organisation to be aware of the companys purpose as well as the general public. (David, 2009) A mission statement should be a short and brief declaration of goals and objectives. The primary goal of any business is to maximize stakeholder worth, which includes shareholders of the business, business employees and clients or customers who purchase business goods and services. (David, 2009; Abell, 1980) Diverse works have outlined what should be covered in a mission statement (Abell, 1980; Pearce and David, 1987). It is not the content of the mission statement that really matters but rather the process used to prepare the document and the principles employed to fulfil the prepared document (Mullane, 2002). In the mission statement of Starbucks which talks about inspiring and nurturing the human spirit one person, one cup and one neighbourhood with principles to live out every day as an organisation to fulfil their mission statement. The principles below are what Starbucks employ in achieving their mission statement; Our Coffee; It has always been, and will always be, about quality. Were passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners; Were called partners, because its not just a job, its our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers; When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. Its really about human connection. Our Stores; When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. Its about enjoyment at the speed of life sometimes slow and savored, sometimes faster. Always full of humanity. Our Neighbourhood; Every store is part of a community, and we take our responsibility to be good neighbours seriously. We want to be invited in wherever we do business. We can be a force for positive action bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility and our potential for good is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Our Shareholders; We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks and everyone it touches can endure and thrive. Environmental Mission Statement; Starbucks is committed to a role of environmental leadership in all facets of our business Our Starbucks Mission Statement; Our mission: to inspire and nurture the human spirit one person, one cup and one neighbourhood at a time. (Starbucks: Our Mission Statements) Business strategy To understand and analyse corporate strategy and business goal of Starbucks, we firstly need to have a clue of what corporate strategy is. By Johnson and Scholes, corporate strategy is defined as: Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. In the case of Starbucks, the organization is employing Porters Differentiation Focus Strategy. This strategy provides a product or service to a specific market niche and differentiates from competition in specific areas. (Rebecca Larson, 2009) Starbucks does not exist as a low-cost company to the competitors. It focuses on the specialized selections, provides specially tailored lines of coffee and tea related products for a premium price. Starbucks does not promote itself by using traditional means; they generally concentrate on high-level marketing and branding by word-of-mouth, as well as alliances and partnerships. They try not to promote the company, however automatically they are promoted by providing customer support and also their excellent works in which up to now has becoming a successful strategy. By the companys hard work, focusing on details and ethical decision-making, customers have experienced a wonderful service, as a result, the company gradually built up its reputation and becoming one of the most valuable global brands.(Theodore,2002,p.62) It is incredible that Starbuckss achievement with very few commercials, ads or any other kind of marketing means. Starbucks could not become a coffee-related products giant retailer and remain long-term success only by selling coffee on its own. One important part of the companys strategy is strategic alliances, which could also be called joint venture approach. This strategy leads the globalization of the company with higher recognition and reputation of the brand also exposing the brand to other potential customers. The variety of companys products is relatively being expanded demographically and geographically. For example, in order to advance social and economic equality, the company allied with NAACP, the company donated and together with NAACP organized events for social equality has becoming a great success. It showed that Starbucks is no longer a simple business organization, it also exists as a charity and that brings the company higher reputation. They also partnered with Barnes and Noble bookstores to be the in-house coffee shop in 1993, (Isidro, 2004) co-produce coffee-related drinks such as Starbucks Frappuccino with PepsiCo from 1996, formed alliances with ice-cream manufactures and hotel chains to offer Starbucks brand and flavored ice-creams and Starbucks coffees within the hotels (Rebecca Larson, 2009). Explanation of organisational structure Board Committee organization structure of Starbucks The structure of Starbucks Company is shown in Figure 1.   As mentioned by Starbucks Corporation Fiscal Annual Report (2009), as group member of the Board of Directors, Howard Schultz was appointed to Companys chairman and chief executive. Barbara Bass, William W. Bradley, Mellody Hobson, Olden Lee, James G. Shennan, Javier G. Teruel, Myron E. Ullman and Graig E. Weatherup were appointed to director individually. Kevin R. Johnson and Sheryl Sandberg were appointed to Chief Operating Officer individually. Additional, Starbuck Corporation consisted of 38 members of Senior Officers. Board Committees are composed of Audit and Compliance Committee, Corporation Compensation and Management Development Committee, Nominating and Corporate Governance Committee. Composition Job Design Board of Director The Board of Director inclusive twelve members, independence of each member are requested to meet of the NASDAQ Stock Market efficiently. When Board getting direction about recommendation of the Nominating and Corporate Governance Committee, the Board of Directors will appoint a new member in case of there is a vacancy occupation occur on the Board. The Board of Directors of Starbucks Company are responsible for monitoring company powers and ensuring that the company business meet goals which is requested by shareholders. The Board have responsibility to select nominees for the Board of Directors who have appropriate qualifications and diversity of backgrounds experiences. And also, it is in charge of appointing chief operating officer.   (Starbucks Corporation Fiscal Annual Report, 2009) Composition Job Design Audit and Compliance Committee The Audit and Compliance Committee are in charge of financial reporting and internal, external audit processes. The Committee assists the Board of Director reviewing financial issue. The Committee was appointed from the Board of Directors. The Committee have three members at least and all of them shall match The NASDAQ Stock Market requirements independence. The Committee be recommended by the Corporate Governance Committee, and finally appointed by the Board of Director. The Committee has authority to investigate any financial activity and free access to members of management. It is retain independent legal counsel. All employees have responsibility to assisting members of the Committee investigation (Starbucks Corporation Audit And Compliance Committee Charter, 2010) Composition Job Design Corporation Compensation and Management Development Committee The Compensation and Management Development Committee has responsible for working with management to establish appropriate compensation practices for the Company. There are deciding the benefits and compensations for senior officers of the Company. The Committee consists of three members at lease, which one member be required come from Board of Director. The members of Committee will be pointed from Board as well. The Committee conducts an annual review of companys compensation for Senior Officer instead of president and chairman. Together with the Chairman of the Corporate Governance Committee, the Chair of the Committee shall annually review the performance of the president and chief operating officer and meet with them to share the findings of such review when after discussing with the member of independent directors of the Board (Starbucks Corporation Compensation and Management Development Committee Charter, 2010). Composition Job Design Corporation Nominating and Corporate Governance Committee The Corporate Nominating and Corporate Governance Committee is responsible for developing and implementing policies and procedures of the Board of Directors. They are intended to constitute and organize appropriately to meet its obligations to Starbucks Company and its shareholders. The Committee will be comprised of at least three members, all of whom have to meet the independence requirements of the NASDAQ Stock Market, LLC as well as. Under Board of Directors direction, members of the Committee and a Chair of the Committee shall be appointed. The Board of Directors shall appoint a new member or members, which is a vacancy on the Committee. The Committee have professional capability to assist Board identifying candidates personality. Reviewing the Companys Corporate Governance Principles and Practices annually according to changing shareholders interests and suggesting appropriate modifications to the Board of Directors. And evaluate the overall effectiveness of the organization of the Board Committees performance. Evaluation of the organisation structure of Starbucks According to SeaZone (2009), organisation structure of Starbucks Company is Matrix structure.  Ã‚  This is one type of organisation structures that is presented by Gareth Morgan.   The organisation structure is quite important to manage organisation, it plays important role for organisations activities.  Ã‚  Moreover, the organisation structure is related to its business purpose and aims. (Mullins, 2005)   Matrix structure is the organisation structure that has both of vertical structure and strong horizontal structure.   It requires employees to have two reporting relationships concurrently.  Ã‚  In this structure, employees work in provisional group constituted by employees from different function.  Ã‚  There are two lines of authority in this structure and employees have two bosses in their team namely boss for their project and boss for their function. (Mullins, 2005) Specific future of matrix structure Matrix structure provides organisation flexibility, and contributes to keep security and control of project information.  Ã‚  Moreover, organisation can have a possibility to develop stuff well.  Ã‚  (Mullins, 2005)  Ã‚  However, there are some disadvantages of matrix structure.  Ã‚  At first, there is limitation of number of employees who report to the project manager directly, because most of all stuffs are assigned from department managers.  Ã‚  This situation may lead uncertainty in organisation and employees may be unwilling to accept that their situation is changed constantly and willing that they establish in their functional group.  Ã‚  Next, matrix structure has a possibility that organisation make more complex.  Ã‚  Thirdly, extension of the authority of manager to the stuff coming from other sections can be a course of problem in organisation.  Ã‚  Finally, it is expected that functional group may not attention to their normal tasks and role.  (Mullins, 2 005)   What is required in matrix structure? Matrix structure strongly deeply rely on teamwork spirits, it demand culture of co-operation.  Ã‚  In this structure, managers are required high level of behavioural and management ability and organisation needs culture of collaboration.  Ã‚  It is necessary to educate employees to support other stuffs and to create the teamwork spirits.  Ã‚  Moreover, stuffs must have a special competence to solve the conflict in their team in the matrix-structured organisation.  Ã‚   How organisation structure works in Starbucks There are some disadvantages in matrix structure as mentioned before, however, Starbucks, especially Howard Schultz, CEO of Starbucks Company, may have understood these problems.   Therefore he gave special statement to employees when he expanded Starbucks structure to reinforce their internal and external communication in 2008.  Ã‚  He has explained the difficulties of doing business in situation in those days and strongly suggested change of not only structure but also employees in order to enhancing the customer experience.  Ã‚  In that message, he also stated that structure of Starbucks Company faced the revolutionary  change, however it was necessary to improve customers and stuffs experiences and recapture the vigour and benefits in the company.  Ã‚  As he explained in that message, he recognised or realised that this structural modification was hard for some stuffs owing to increase and complex of their tasks, however he also described that he made this decision unde rstanding these kinds of issues.  Ã‚  He explained that he had decided this numerous change of structure with speculation and he respected for stuffs concerned.   (Starbucks, 2008) Analysis of organisational culture With the development of economy, the competitions between companies not only aim at the product they offered but also their internal organisation culture. Deal and Kennedy researched organization culture for 15 years and they found that organisation with weak culture always beaten by organisation with strong culture (1999). Edgar Schein who is generally consider the father of organization culture defined that organization is a pattern of basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problem (1985). Organization cultures pay attentions to individuals in a organization that it establish an appropriate platform make individual join in the organization quickly and help people work together toward the same organizati on goals. In addition, organization culture help employee improve their personal ability and knowledge to maximum. In the meantime, organisation culture forms the external performance and reputation, which are important to decision making during purchasing Starbucks is one of the successful chain coffee stores. It is because it has a unique organisation culture. In order to understand internal culture in Starbucks, we will use the Great Holsfedes cultural framework. Holsfedes used different five aspects to evaluate culture, which are power distance, individualism, masculinity, uncertainty avoidance, long term orientation (Holsfedes, 1991). . Base on this model, it can reveal that Starbucks have long power distance, because every employee in Starbucks have the same basic rights no special treatment. In addition, for the gander issue, Starbucks view all the employees the same regardless of their gender, thus, Starbucks has high masculinity and femininity. And it also has low uncertainty avoidance; due to it have a vast number of brunch stores abroad, Starbucks has to take huge risk for that. In terms of collectivistic, Starbucks belongs to high collectivistic, although it have branch store everywhere, but there is a core team to conduct the whole company. Starbuck still pay attention to environment and other charity event, so Starbucks is long term oriented. The strong power of Starbucks organisation culture appeals a great number of people, including both consumer and potential employee. Great quality of coffee and well service make Starbucks become a global company with hundreds of chain stores. Its organisation present a great service, consumer always be expected to be confronted with enthusiastic well trained employees with a great number of coffee knowledge and their service always base on consumers need. Starbuck also appeal people because of its values. As we talked above, Starbucks support many organisations in a long term, such as Conservation International, The Earthwatch Institute, Save the Children, Mercy Corps, the African Wildlife Foundation, and Planet Green. Starbucks convey a message that corporations need to concern about the society and environment around them. And then, Starbucks establish diversity internal working environment in order to satisfy the entire consumer. The strong organisational culture in Starbucks also embodied in the way they treat their employees. Starbucks hold a job fairs every year in different places, and there are also some guidelines for manager to interview the candidates and test whether they have full knowledge about the companys product, and who are adaptable, dependable and passionate in interacting with customers. Starbucks also need to deal with hundred of thousands of online applications using software developed by Taleo, this software help to screen out the candidates by answer the basic information and skills-based questions (Weber G. 2005). After recruiting people, Starbucks will also offer 24 hours of trainings to their employees, and learn how to use espresso machines, how to interact with the customers, the process and production of coffee beans. During the training, employees also need to understand the companys mission statement, and bring company culture to their customers (Cesario Minor, Jr. 2009), Starbu cks spends more on recruitment and development than on advertising which in 2004 is $68.3 million (Weber. G.2005), the mangers and assistance mangers also have trainings in computer, leadership and coffee knowledge. As Starbucks offers both product and services, people become an important factor in maintaining the quality, Starbucks treat their employees as partners by connecting their contribution to companys market value, and give the opportunity to share the success in the company, their employees are highly involved in companys activity by reporting their concerns to companys Mission review team, each employee will receive a comment card when they newly hired, and they can write down some suggestion, advice or disagreement in management decisions, the managers will response and sign for all the comment cards within two weeks, and their CEO Howard Schultz also review all the comments every month(Cesario Minor, Jr. 2009), the high involvement also increase the level of responsibil ity to the company. Starbucks also well known in retaining and rewarding their employees by good salary, stock options and health cares, according to Thompson Strickland (1999), the store employees were paid $6 to $8 per hour that is above the average minimum wages, their employees can also paying the initial years price and receiving the current years price by cashing in one-fifth of the shares granted each succeeding year. Part-time staffs is the major workforce in Starbucks, and they receive the same health insurance as full-time employees, the insurance including preventive care, crisis counselling, dental care, eye care, mental health care and treatment for chemical dependency. Howard Schultz also been invited to white house and meet with president Clinton to brief the Starbucks health care programme in 1994. Starbucks have a relative low turnover rage compare with the other companies, the turnover rage for Starbucks was about 65% compare with 150% to 400% for other retailers and fast-food chains, and the turnover rate for store manager was much lower, which is 25% compared with 50% in other retailers. Starbuckss organisation culture, especially the strong spiritual culture appealing lots potential employees, employees not only attracted by the salary, stock plans and health care, they would like to work for Starbucks because the trust, power and autonomy given by the organisation, Starbucks promotion for fair trade and environmental contributions also bring positive image and reputations. Critical evaluation of Management Leadership practices CE for business goal CE for organisational structure Critical evaluation of Management and Leadership practices As we have described previously, the organisation structure of Starbucks is the matrix structure. This structure influence management style and leadership style, too. The matrix structure strongly relies on the teamwork and relationship between employees and managerial stuffs. In the matrix structure, a line of command and report is complicating and the line is changed frequently. Therefore, employees are required more complex work rather than in other organisation structures. Moreover, organisation must provide employees good education system to create teamwork spirits in organisation. Additionally, in order to lead employees in the matrix structure, strong leadership and well-organised management style is necessary. (Mullins, 2005) It would appear that Starbucks Company might be able to overcome with these problems coming from disadvantage of the matrix structure and achieve to create good working relationship atmosphere. Therefore, they have been awarded a prize of 100 Best Compan ies to Work For by Fortune during 1998 to 2009, except 2001. (Starbucks 2010) CE for organisational culture There are two critical issues to discuss in Starbucks culture, firstly, David A. Pace, who has been an Executive Vice President of Partner Resources of Starbucks Corporation since 2002 said that, even company were to hit hard times, the strategy of above-average investment in training and rewarding employees isnt going to change (Weber G. 2005). Starbucks now is an successful company, and Paces announcement really help to build a good reputation on taking social responsibilities, however, once the company suffer from the crisis, can they still keep the promise, if they can, it helps to gain more support from their employee, but if they cant, the employees will feel disappoint and may break down the reputation. Secondly according to Weber G. (2005), Howard Schultz, the CEO of Starbucks on October told Business week Online that, for the following two years, Starbucks would spend more on employee health care costs than it does on coffee. What Schulze said may have both impacts on their employees and customers. For their employees, they will feel appreciate and proud to work for Starbucks, and it may also attract more people desired to work for Starbucks. For Starbucks customers, some may feel Starbucks is a responsible and ethical company and feel comfortable to buy coffee from Starbucks. However, spending less on coffee may misleading other customers that the company will pay more attention on employee health care rather than coffee, customers may feels they are not regarded. Conclusions recommendations Conclusion Business goal Organisational structure As previously mentioned, Starbucks adopts matrix structure for their organisation structure. (SeaZone, 2009)    Matrix structure has a complex aspect owning to the characteristics of that structure, namely it has both of vertical structure and strong horizontal structure.   Matrix structure provides organisation flexibility, and contributes to keep security and control of project information.   Moreover, organisation can have a possibility to develop stuff well. (Mullins, 2005)   On the other hand, matrix structure has disadvantages, for example, it has limitation of number of employee who report to the project manager directly, moreover, matrix structure has a possibility that organisation make more complex. (Mullins, 2005)   However, Starbucks seems to have good relationship and well-organised education system for managerial stuffs to overcome with these disadvantage and they seems to convert these disadvantages to advantages of matrix structure.   Moreover, Howard Schu ltz, CEO of Starbucks, has strong leadership and he is trying to encourage stuffs in order to achieve their business well. (Starbucks, 2008)   In reality, the fact that Starbucks have been awarded a prize of 100 Best Companies to Work For by Fortune during 1998 to 2009, except 2001 gives evidence that many stuffs who are working for Starbucks satisfy to work in this circumstances. (Starbucks 2010) Organisational culture To conclusion, the Comprehensive and thoughtful organisation culture is Starbucks core competitive strategy, which is not only appeal potential employees but also the customers. Almost all the customers satisfied Starbucks services because they are treated very well. At the same time, they are faced with passionate employees and high quality coffee. For employees, they have well trained before they participate in the work formally, which allow them to introduce customer professionally. In addition, employees are satisfied with the wage and even part-time employees have the insurance as well. Feedback makes Starbucks culture special then their company. Their employees have the rights to write down their disagreement or suggestion to company. Recommendations Business goal Organisational structure(included in conclusion) Organisational culture As we know, Starbucks turnover rate is low, because their rewarding system attracts a great number of employees. We recommend company could change its rewarding system to performance base system, which means employees rewarding base on their personal working performance (e.g. set up best employee of the month/year). In terms of health care of employees in Starbucks, it is excellent to treat their employees in such a good way. However, consumers need an image that Starbucks devote itself to improve the quality of coffee and develop the environment in stores. Hence, we recommend Starbucks could increase spending on retail store decoration and offering more kinds of food.